All content for The Checkout is the property of Modern Commerce Media and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you could start a company with anybody in the world, you would want it to be with the co-hosts of The Checkout.
I'm Skeptical of the Kim Kardashian x Nike Collab | The Checkout Ep. 06
The Checkout
1 hour 21 minutes
7 months ago
I'm Skeptical of the Kim Kardashian x Nike Collab | The Checkout Ep. 06
Kim Kardashian is teaming up with Nike with her brand, Skims. We give our takes on this, plus Poppy’s influencer vending machine backlash. From marketing moves to funding philosophies, we’re breaking down what works, what’s overhyped, and what smaller brands can learn from the biggest names in the game.
- Kim Kardashian partners with Nike — genius move or gimmick?
- Why Nike needed this… and why Skims might not have
- What made Poppy’s influencer stunt controversial?
- Was Olipop’s response petty or perfect?
- The rise of Diet Coke as a (maybe satirical?) fitness brand
- Bart’s insane 740-pound marlin fishing story (yep, really)
- Should physical product brands ever raise money?
- The trap of reporting to investors—and when raising might make sense
👇 Subscribe & drop a comment
Think we’re wrong about raising money? Make the bull case in the comments.
Check Out Our Sponsors
Marpipe – The only AI ad platform that actually makes sense for creative teams: https://www.marpipe.com
Heatmap.com – Your site’s silent sales coach. Instantly see what’s working (and what isn’t): https://www.heatmap.com
Follow Our Hosts
Nick Shackelford
Twitter/X: https://x.com/iamshackelford
LinkedIn: https://www.linkedin.com/in/nickshackelford/
Instagram: https://www.instagram.com/iamnickshackelford/
Zoe Kahn
Instagram: https://www.instagram.com/_zoekahn_/
LinkedIn: https://www.linkedin.com/in/zoe-kahn-5b61aa129/
Twitter/X: https://x.com/_zoekahn_
YouTube: https://www.youtube.com/@ZoeKahn
Bart Szaniewski
Instagram: https://www.instagram.com/theszef/
LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/
Twitter/X: https://x.com/TheSzef
John Coyle
YouTube: https://www.youtube.com/@johnjhcoyle
Twitter/X: https://x.com/johnjhcoyle
Instagram: https://www.instagram.com/johnjhcoyle/
LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/
Chapters
00:00 – Whatup - let's talk Kim Kardashian x Skims
10:00 – Nike x Skims: who really wins
30:00 – Poppy’s PR stunt & influencer backlash
50:00 – Coke goes prebiotic & Diet Coke gets weird
1:10:00 – Fishing stories & big flexes
1:20:00 – Raising money: smart move or trap?
For business inquiries reach out to john@coyle-enterprises.com
The Checkout
If you could start a company with anybody in the world, you would want it to be with the co-hosts of The Checkout.
