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If you could start a company with anybody in the world, you would want it to be with the co-hosts of The Checkout.
How To Get Celebrities To Use Your Product | The Checkout Ep. 02
The Checkout
1 hour 11 minutes
8 months ago
How To Get Celebrities To Use Your Product | The Checkout Ep. 02
In this episode of The Checkout, we dive into a wild challenge—getting LeBron James to wear a DadGang hat! 🧢💥 Host [Your Name] is joined by DadGang co-founder Bart to brainstorm how to pull off this viral stunt. From designing the perfect hat to leveraging social media for maximum hype, we break down what makes challenge content work and why it could be a game-changer for brands.
We also discuss:
How challenge-based content can drive organic and paid marketing success
The balance between hype and inventory planning in eCommerce
The art of making content that works for both entertainment & advertising
A deep dive into neurodivergence in entrepreneurship (surprise self-discovery moment!)
The wild world of brand projections and why most companies get them totally wrong
This episode is packed with insights, laughs, and some hard truths about growing a brand. Don't forget to like, comment, and subscribe if you love these convos! 🔥💡
⚡ Subscribe for more eCommerce insights, brand breakdowns, and unfiltered takes!
📢 Follow us on social media:
Nick Shackelford
Twitter/X: https://x.com/iamshackelford
LinkedIn: https://www.linkedin.com/in/nickshackelford/
Instagram: https://www.instagram.com/iamnickshackelford/
Zoe Kahn
Instagram: https://www.instagram.com/_zoekahn_/
LinkedIn: https://www.linkedin.com/in/zoe-kahn-5b61aa129/
Twitter/X: https://x.com/_zoekahn_
YouTube: @ZoeKahn
Bart Szaniewski
Instagram: https://www.instagram.com/theszef/
LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/
Twitter/X: https://x.com/TheSzef
John Coyle
YouTube: @johnjhcoyle
Twitter/X: https://x.com/johnjhcoyle
Instagram: https://www.instagram.com/johnjhcoyle/
LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/
📩 Business inquiries: john@coyle-enterprises.com
Chapters:
0:00 - Intro: The LeBron Hat Challenge
2:22 - S/O Marpipe
4:01 - The viral content formula for brands
7:22 - A real lawyer tells us if this is legal
10:46 - How I'd do it
15:29 - S/O Heatmap
16:45 - Sneaky ads
22:44 - What do you do when your numbers aren't hitting
31:53 - When is it the agency's fault?
37:22 - We love Marpipe
39:07 - Customer centric projections
51:47 - We love Heatmap
53:18 - Logistics and customer service vs marketing
59:50 - Neurospicy announcement
1:11:20 - Bye now
The Checkout
If you could start a company with anybody in the world, you would want it to be with the co-hosts of The Checkout.
