What happens when you take a breast cancer awareness charity known for glitter, cheekiness and giant boob costumes - and ask them to make a legacy film?
In this heartfelt and surprising episode of The Charity Show, Tim and Piers are joined by Zsuzi Kiss from Coppafeel! and Emma Bracegirdle from The Saltways, the creative agency behind Coppafeel!’s bold new legacy campaign.
Together, they explore how to approach legacy giving with compassion, creativity and authenticity—and share the powerful story behind the short film Sue’s Story, which led to a 300% increase in pledges.
In This Episode:
🎬 How Coppafeel! created a legacy campaign that’s joyful, powerful - and definitely not boring.
👵 Why ethical storytelling matters - and how to support real people sharing their personal stories.
💡 Practical advice for charities looking to reframe their legacy messaging for modern audiences.
📈 The impact of Sue’s Story - and how co-creation, trust, and impact-led messaging made all the difference.
📰 Plus: Third sector news on soft opt-in marketing rules, and whether a 4-day week is the future for charities.
Whether your charity is just starting to think about legacy fundraising or looking for new ways to reach different audiences, this episode is full of ideas and inspiration to help you do it differently.
Useful Links:
Chapters:
(02:02) Welcome to Episode 29
(09:38) Introducing Zsuzi and Emma
(10:33) Zsuzi and Emma interview - Part 1
(17:25) Making legacy content for a younger brand—without losing older donors
(36:14) Third sector news
(44:37) Zsuzi and Emma interview - Part 2
(01:01:24) Small charity spotlight
Get Involved
📍 Listen to The Charity Show on Spotify, Apple Podcasts, or your favourite platform.
📧 Got a legacy story to share—or want to spotlight a small charity? Email us at thecharityshowpod@gmail.com
🔗 Find every link you need: https://linktr.ee/thecharityshow
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#CharityPodcast #LegacyGiving #EthicalStorytelling #Coppafeel #TheSaltways #CharityFilm #ThirdSector #TheCharityShow #FundraisingInnovation
