What happens when a yoghurt brand becomes a major force for good? In this episode of The Charity Show, hosts Tim Beynon and Piers Townley speak to Vicky Bryant, Head of Culture at Muller UK, to explore how a household name has transformed its community engagement from small donations to redistributing over 4 million meals through their partnership with food charity FairShare.
Hear how Muller embeds social impact into its companyculture - and what charities of all sizes can learn about collaboration, employee engagement, and creating truly transformational partnerships.
In This Episode:
🥣 How a yoghurt brand turned its local donations into a nationwide impact with FairShare
🏭 The operational side of charity partnerships—from food logistics to employee volunteering
💡 Why flexibility and communication are key to long-term charity–corporate success
📈 From CSR to ROI—how community work builds brand loyalty and boosts internal culture
🧠 Advice for small charities looking to connect with major brands (yes, even Muller!)
This is a fresh perspective from the other side of thecharity–corporate coin, and a must-listen for anyone involved in partnerships, fundraising, or brand alignment.
Chapters:
(00:00) Welcome to Episode 28
(09:01) From fruit corners to food redistribution: Viki Bryant interview part 1(24:47) Third sector news
(30:29) Viki Bryant interview part 2
(48:57) Small Charity Spotlight: Muirhead Outreach Project & Their Future Today
Useful Links:
FairShare – Fighting hunger and food waste in the UK
Muirhead Outreach Project – Supporting families in Scotland to stay together
Their Future Today – Reuniting children with families in Sri Lanka
TCS London Marathon – Learn how your charity can take part
Macmillan Cancer Support – Health and advocacy services
British Heart Foundation – Leading research and support for heart health
Get Involved:
📍 Listen to The Charity Show on Spotify, Apple Podcasts or your favourite platform
📧 Want to share your story or nominate a small charity for a spotlight? Email: thecharityshowpod@gmail.com
🔗Find everything at: https://linktr.ee/thecharityshow
⭐ Enjoying the show? Please leave us a five-star review and hit follow or subscribe so you never miss an episode!
#CharityPodcast #CorporatePartnerships #FoodWaste #FairShare #CSR #ThirdSector #TheCharityShow #SmallCharities #EmployeeVolunteering#Sustainability #CharityFundraising