Fresh off conference season, Mark Tomasino and I break down what we actually saw on the show floor. The net out: If your differentiator is "AI-powered," you've already lost. We dig into the feedback loop nobody's talking about: job seekers using AI to mass apply to jobs, employers using AI to filter the noise, and the whole apparatus just... creating more work for all. Mark walks through his six-question framework for cutting through vendor pitches, why context matters more than the alg...
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Fresh off conference season, Mark Tomasino and I break down what we actually saw on the show floor. The net out: If your differentiator is "AI-powered," you've already lost. We dig into the feedback loop nobody's talking about: job seekers using AI to mass apply to jobs, employers using AI to filter the noise, and the whole apparatus just... creating more work for all. Mark walks through his six-question framework for cutting through vendor pitches, why context matters more than the alg...
#56: Employer Branding From the Top Down – How To Move Beyond Tactics and Leverage Your Employer Brand as a Strategic Asset
The Changing State of Talent Acquisition
29 minutes
1 year ago
#56: Employer Branding From the Top Down – How To Move Beyond Tactics and Leverage Your Employer Brand as a Strategic Asset
This week we welcome Heather Tenuto to the podcast. Before taking on her current role as CEO of The Muse Group (owners of The Muse and Fairygodboss), Heather spent her early career as a public school teacher before pivoting to a range of sales enablement and revenue growth roles, including VP of Channels at ShoreTel, VP of Sales (SMB Services) at Office Depot, and Chief Revenue Officer of Zift Solutions. Topics include: employer brand as a strategy vs. tactic, employer brand ambassador...
The Changing State of Talent Acquisition
Fresh off conference season, Mark Tomasino and I break down what we actually saw on the show floor. The net out: If your differentiator is "AI-powered," you've already lost. We dig into the feedback loop nobody's talking about: job seekers using AI to mass apply to jobs, employers using AI to filter the noise, and the whole apparatus just... creating more work for all. Mark walks through his six-question framework for cutting through vendor pitches, why context matters more than the alg...
