How do you embrace the AI revolution without losing the human touch? Shaped By CEO and Founder Nick Farrar and Business Director Dave Corlett dive into our deliberate and "people-first" journey with artificial intelligence. They share insights from their own AI Manifesto and discuss how AI is being used to improve everything from client research to internal processes. In this episode, you'll discover: How to boost efficiency and accuracy with tools like Gemini and Fireflies.The critical role ...
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How do you embrace the AI revolution without losing the human touch? Shaped By CEO and Founder Nick Farrar and Business Director Dave Corlett dive into our deliberate and "people-first" journey with artificial intelligence. They share insights from their own AI Manifesto and discuss how AI is being used to improve everything from client research to internal processes. In this episode, you'll discover: How to boost efficiency and accuracy with tools like Gemini and Fireflies.The critical role ...
Mastering B2B messaging magic: Chris Silvestri, Conversion Alchemy
The Changemakers
41 minutes
3 months ago
Mastering B2B messaging magic: Chris Silvestri, Conversion Alchemy
Our guest on this episode of The Changemakers is Chris Silvestri, also known as The Conversion Alchemist. With a background as a software engineer in industrial automation, Chris made a sharp turn into digital marketing, bringing a unique perspective to his work as a SaaS message-market fit specialist and conversion copywriter for B2B SaaS brands like Moz since 2016. Chris explains to Dave why Series A to C companies often struggle to differentiate their messaging and get lost in the crowd, d...
The Changemakers
How do you embrace the AI revolution without losing the human touch? Shaped By CEO and Founder Nick Farrar and Business Director Dave Corlett dive into our deliberate and "people-first" journey with artificial intelligence. They share insights from their own AI Manifesto and discuss how AI is being used to improve everything from client research to internal processes. In this episode, you'll discover: How to boost efficiency and accuracy with tools like Gemini and Fireflies.The critical role ...
