Ever wondered how green energy can be misrepresented in today’s market?    Join Lizzie Simon in this thought-provoking episode of The Challenge with Green Energy?, where she chats with Ilona Alcock, Co-Founder and Director at Elevate GM, Champions of Good Business in the Manchester area.   Drawing on her passion for and extensive experience working with businesses focused on sustainability, Ilona takes us on a journey through the highs and lows of green energy. From tackling the tricky issue of greenwashing to making green energy more relatable and less jargon-filled, she brings invaluable insights to the conversation.   What’s behind the greenwashing curtain, and how can we see through the smokescreen? How do we make green energy conversations more engaging and less preachy? Ilona’s insights reveal practical steps and approaches to make green energy resonate with everyone.   Ready to dive deep into the world of sustainable communication and transparent practices? Don’t miss out - this episode is packed with eye-opening revelations and practical tips.   Curious how greenwashing might be affecting your choices? Wondering how to spot genuine sustainability in a sea of green claims? Want to find out how green-hushing is impacting transparency in the green energy sector? Tune in and get ready to rethink your approach to green energy!   To learn more about Hydrogen Safe and how we connect the supply between businesses, educators and the future workforce, head over to our website: hydrogensafe.org   Our Award in Introduction to Hydrogen Safety Practices Course is the UK’s FIRST Ofqual qualification in Hydrogen. To sign up to our open courses taking place at the end of August 2024, head over to: hydrogensafe.org/training-courses