Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
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Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
Your Price Tells a Story. Here’s How Smart Founders Use It to Win Customers & Investors
The CFO Edge
6 minutes
4 months ago
Your Price Tells a Story. Here’s How Smart Founders Use It to Win Customers & Investors
our pricing says more about your business than you think. In this episode of The CFO Edge, we dive into how pricing shapes your brand, signals value to customers, and directly impacts how investors assess your company. Whether you’re underpricing to stay “competitive” or unsure how to raise your rates, this conversation will help you reframe pricing as a strategic decision not just a number. 💼 Need help building a pricing strategy that reflects your true value? Connect with me HERE...
The CFO Edge
Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...