Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
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Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
Top-Down vs. Bottom-Up Forecasting: How to Build Projections Investors Actually Trust
The CFO Edge
6 minutes
5 months ago
Top-Down vs. Bottom-Up Forecasting: How to Build Projections Investors Actually Trust
When it comes to pitching your startup to investors, your financial projections can make or break the deal. In this episode of The CFO Edge, we break down the two core forecasting methods—top-down and bottom-up—and show you how to use them the right way in your investor pitch. Too often, founders rely on big market numbers without connecting the dots back to their own execution. That’s where trust breaks. 🎯 By the end of this episode, you’ll know: The difference between top-down and bottom-up...
The CFO Edge
Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
