Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
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Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
Every founder knows the pain of losing customers but few truly measure the cost of churn. In this episode, I unpack why retention is often more powerful than acquisition, how churn erodes your growth story, and the CFO-level strategies that can help you build sticky, high-quality revenue. If your startup is growing on paper but struggling to keep customers, this conversation is for you. Because investors don’t just look at top-line growth—they look at the quality and durability of your ...
The CFO Edge
Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
