Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
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Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
Stop Pitching Numbers. Start Telling the Financial Story Investors Believe
The CFO Edge
5 minutes
2 months ago
Stop Pitching Numbers. Start Telling the Financial Story Investors Believe
Investors don’t fund spreadsheets, they fund stories they believe. Yet most founders fall into the trap of overloading pitch decks with numbers that don’t connect. In this episode of The CFO Edge, I share how to turn raw financials into a compelling narrative that builds trust and attracts capital. If you’re preparing to raise capital or just want to make your financials speak louder, this episode will show you how to build a narrative investors actually believe. Follow Carol for more CFO and...
The CFO Edge
Your profit and loss statement doesn’t tell the full story. In this episode of The CFO Edge, Carol breaks down the hidden costs that quietly drain your growth — and why most founders don’t notice them until it’s too late. You’ll uncover: The unseen expenses that erode your margins — from churn to inefficiencyThe opportunity costs buried in your day-to-day decisionsWhy “busy” isn’t always profitableAnd how to reclaim your financial edge by tracking the right indicatorsCarol shares real-w...
