This interview is with Jon Simpson, owner of Criterion B and Swifty. These are two marketing service companies, Criterion B is a full-service digital marketing agency, and Swifty creates websites for the MultiFamily Aparment Industry.
In this episode, Jon talks about:
Don’t be afraid to Niche-down and be the expert.
Focus on Multifamily.
Use Marco Polo to keep team on the same page.
Working remote.
Best and Worst Thing that has happened to you this week.
Biggest mistake was holding onto employees longer than the business would require.
Laying off people was like going to my own funeral.
Value of being in CEO Groups
Having a mentor.