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One Brand to Rule Them All? Bill Rooney on Coles’ Risky Rebrand
The Cellar Door Podcast
42 minutes
3 months ago
One Brand to Rule Them All? Bill Rooney on Coles’ Risky Rebrand
Send us a text In 2024 Coles took steps testing its One Brand Brand Strategy, which included the conversion of all Vintage Cellars Stores to Liquor Land. Bill Rooney is the CEO at 6one5 Retail Consulting. He has consulted for a range of companies including Silicon Valley’s Intel. Bill has been watching the Coles transition unfold, from the implementation of the pilot program, to execution and whilst understanding of the foundation strategy, he has been highly critical of its execution. Bill’s...
