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Mark Ritson on the Wine Industry’s Marketing Missteps
The Cellar Door Podcast
49 minutes
2 months ago
Mark Ritson on the Wine Industry’s Marketing Missteps
Send us a text Everyone in marketing knows Mark Ritson. He’s built a reputation for being direct, sharp, and unapologetically honest in how he approaches both the practice and teaching of marketing. With a career that includes advising major global brands like LVMH, Mark now focuses his energy on the Mini MBA, an online course designed to give students what he sees as the core foundations of marketing and brand building. I was first introduced to Mark’s work by my friend and mentor Joe Fattor...