In this episode of The Cave Project, we sit down with stand-up comedian and creative director Matt Keck to chat about the human side behind viral social media phenomena. Known for his witty contributions to the Wendy's Twitter persona and his viral "I'm a Snake" video, Keck shares insights on leveraging humor and social media for global engagement from his home base in Kansas City. Join Jenny and Greg Swan as they explore how Keck's early adoption of platforms like Myspace shaped his career, the psychological impacts of social media fame, and the transition from viral moments to sustainable creative work. Be sure to subscribe for future episodes, follow us on Instagram (@the.cave.project), and sign up for updates at thecaveproject.substack.com.