In this engaging conversation, Bryan Karas speaks with John Gargiulo, founder of Airpost, about his journey from Airbnb to launching a successful AI video editing company. They discuss the evolution of video marketing, the challenges faced by direct-to-consumer brands, and the role of AI in enhancing video production quality. John shares insights on the importance of balancing performance and brand marketing, the dilution of user-generated content, and the future of AI in the marketing landsc...
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In this engaging conversation, Bryan Karas speaks with John Gargiulo, founder of Airpost, about his journey from Airbnb to launching a successful AI video editing company. They discuss the evolution of video marketing, the challenges faced by direct-to-consumer brands, and the role of AI in enhancing video production quality. John shares insights on the importance of balancing performance and brand marketing, the dilution of user-generated content, and the future of AI in the marketing landsc...
The Future of PPC: How Humans Win in an AI World with Fred Vallaeys
The Catching Fire Podcast
53 minutes
5 months ago
The Future of PPC: How Humans Win in an AI World with Fred Vallaeys
Before “PPC” was even a term, Fred Vallaeys was helping Google build it. Now, he is on a mission to help marketers make sense of the monster it’s become. Fred unpacks his journey from those early Google days to founding Optmyzr, revealing how marketing transformed from the simplicity of goto.com to our current maze of touchpoints. He mentions five essential roles modern marketers must embody, from "PPC Doctor" diagnosing campaign ailments to "PPC Chef" combining ingredients in ways automation...
The Catching Fire Podcast
In this engaging conversation, Bryan Karas speaks with John Gargiulo, founder of Airpost, about his journey from Airbnb to launching a successful AI video editing company. They discuss the evolution of video marketing, the challenges faced by direct-to-consumer brands, and the role of AI in enhancing video production quality. John shares insights on the importance of balancing performance and brand marketing, the dilution of user-generated content, and the future of AI in the marketing landsc...
