In this engaging conversation, Bryan Karas speaks with John Gargiulo, founder of Airpost, about his journey from Airbnb to launching a successful AI video editing company. They discuss the evolution of video marketing, the challenges faced by direct-to-consumer brands, and the role of AI in enhancing video production quality. John shares insights on the importance of balancing performance and brand marketing, the dilution of user-generated content, and the future of AI in the marketing landsc...
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In this engaging conversation, Bryan Karas speaks with John Gargiulo, founder of Airpost, about his journey from Airbnb to launching a successful AI video editing company. They discuss the evolution of video marketing, the challenges faced by direct-to-consumer brands, and the role of AI in enhancing video production quality. John shares insights on the importance of balancing performance and brand marketing, the dilution of user-generated content, and the future of AI in the marketing landsc...
From HBO to Apple: Industry Creative Director on Why Performance Needs Brand
The Catching Fire Podcast
43 minutes
6 months ago
From HBO to Apple: Industry Creative Director on Why Performance Needs Brand
What’s the difference between a $20 bottle of vodka and a $50 one? Nothing—except the story you’ve been told. In this episode, Bryan Karas sits down with award-winning creative director Christopher Donovan (Apple, Nike, HBO) for a conversation that throws out the marketing rulebook and replaces it with something more impactful: performance branding. Inside: Why brand is just another word for trustHow to break free from transactional messaging and spark emotional resonanceThe branding misstep ...
The Catching Fire Podcast
In this engaging conversation, Bryan Karas speaks with John Gargiulo, founder of Airpost, about his journey from Airbnb to launching a successful AI video editing company. They discuss the evolution of video marketing, the challenges faced by direct-to-consumer brands, and the role of AI in enhancing video production quality. John shares insights on the importance of balancing performance and brand marketing, the dilution of user-generated content, and the future of AI in the marketing landsc...
