Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
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Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
Smart Accounting Moves: Devin Nordgran’s Financial Strategies for Contractors
The Catalyst for the Trades
46 minutes
1 month ago
Smart Accounting Moves: Devin Nordgran’s Financial Strategies for Contractors
Know your numbers and make them work for you. In this must-hear episode, Jennifer Bagley sits down with Devin Nordgran, Tax Associate at Squire, to unpack real-world financial strategies every home service business owner needs. Learn why smart accounting is more than just end-of-year cleanup, and how proactive planning puts money back in your pocket. Devin shares top tax-saving tactics, breaks down what the new “One Big Beautiful Bill” (OBBA) means for contractors, and offers powerful i...
The Catalyst for the Trades
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
