Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
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Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
From Zero to $22 Million: Vince Heuser’s Blueprint for Explosive Home Service Growth
The Catalyst for the Trades
46 minutes
3 weeks ago
From Zero to $22 Million: Vince Heuser’s Blueprint for Explosive Home Service Growth
What does it really take to break free from flat growth and scale your contracting business into the millions? In this inspiring episode, Vince Heuser shares the raw journey from launching a garage door business in his garage after the 2008 recession to building a powerhouse home services company with over 130 employees and 85 trucks. Vince reveals the game-changing mindset shifts, systems, and sales processes that tripled his business in just 90 days—and kept growth skyrocketing year after y...
The Catalyst for the Trades
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
