Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
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Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
From Gym Floors to HVAC Superstar: Tyler Dixon’s Leap Into Trades Sales
The Catalyst for the Trades
54 minutes
4 months ago
From Gym Floors to HVAC Superstar: Tyler Dixon’s Leap Into Trades Sales
Ready for a real-world success story that proves the trades are wide open for ambitious go-getters? On this episode of Catalyst, hosts Jennifer Bagley and Chuck Staszkiewicz welcome Darren Dixon, an HVAC industry legend, and his son, Tyler Dixon, who swapped college plans for a fast-track sales career in home services. Tyler shares his path from general manager of a fitness club to high-performing comfort advisor at DND Air, breaking six-figure income before age 22—all thanks to tech-forward ...
The Catalyst for the Trades
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
