Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
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Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
CRM Success in the Trades: Celia Church’s Guide to Data, Implementation, and Next-Level Growth
The Catalyst for the Trades
52 minutes
4 weeks ago
CRM Success in the Trades: Celia Church’s Guide to Data, Implementation, and Next-Level Growth
Thinking about switching CRM platforms or struggling to get the most out of your current system? In this must-listen episode, CRM and Service Titan consultant Celia Church (Smart Service Solutions) joins hosts Jennifer Bagley and Chuck Staszkiewicz to unpack the secrets behind successful CRM and field service software adoption for contractors and home service businesses. Celia shares a true insider’s roadmap—covering everything from data mapping and onboarding to ensuring clean data, effectiv...
The Catalyst for the Trades
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
