Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
All content for The Catalyst for the Trades is the property of The Catalyst for the Trades. and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
Ready to break away from business as usual and spark success in a challenging market? In this episode, Denise Corbin—president of Winsupply—joins Jazmin Ramirez, guest host, to discuss her game-changing HVAC Summit designed for contractors who want to thrive, not just survive. Instead of product pitches, Denise has curated a lineup of top industry experts delivering actionable insights on AI, field management, business planning, financing, and more. With the trades industry facing economic un...
The Catalyst for the Trades
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
