Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
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Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
AI-Driven Success for Contractors: Lynn Wise’s Blueprint for the Future
The Catalyst for the Trades
45 minutes
3 months ago
AI-Driven Success for Contractors: Lynn Wise’s Blueprint for the Future
Ready to future-proof your contracting business? AI is transforming everything from lead conversion to customer service and financial management in the trades. In this episode, Lynn Wise, founder of Contractor in Charge and One Path AI, joins host Jennifer Bagley to break down how artificial intelligence is accelerating change for home service companies. Learn what’s driving tighter margins, why AI-powered call centers and agentic agents are game-changers, and how contractors can level up to ...
The Catalyst for the Trades
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...
