Your Story Is Your Superpower In The Competitive Medspa Landscape

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/5e/20/77/5e2077d5-c279-a551-4b40-b1a75a925525/mza_17053098130595278199.jpg/600x600bb.jpg

The Cash Pay Podcast by The Medspa Society

The Medspa Society

13 episodes

1 week ago

Cash Pay is the go-to podcast for MedSpa, IV therapy, and wellness business owners who want real strategies to scale—without the guesswork. Hosted by Hillary Small, a cash-pay industry expert with over a decade of experience, this show delivers actionable insights to grow and optimize your practice. Hear from industry experts, cut through the noise, and learn what actually works in marketing, operations, and patient experience. Running a profitable practice doesn’t have to be hard. Subscribe now so you never miss an episode!

Marketing

Business

RSS

All content for The Cash Pay Podcast by The Medspa Society is the property of The Medspa Society and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40925459/40925459-1749861156042-2c343e66d807e.jpg

Your Story Is Your Superpower In The Competitive Medspa Landscape

The Cash Pay Podcast by The Medspa Society

18 minutes

4 months ago

Your Story Is Your Superpower In The Competitive Medspa Landscape

In this episode of The Cash Pay Podcast, Hillary Small dives into one of the most powerful, yet underutilized, marketing tools in the aesthetics and wellness industry: your story. Whether you’re launching a new practice or struggling to refresh an established brand, your unique background, perspective, and passion are what set you apart in a saturated market.

Hillary shares real-life case studies from practices she's worked with—from a gynecologist revitalizing a 10-year-old medspa to a tattoo studio evolving into a full-service wellness destination.

Through these stories, you’ll learn how to use narrative, community connection, and brand clarity to differentiate your business and attract the right clients.

🎧 Listen now and subscribe so you never miss an episode.

Learn More & Connect:

Website: www.themedspasociety.com

Instagram: @medspasociety

Connect With Hillary: hillary@themedspasociety.com

Free Tools & Resources to Grow Your Business:

MedSpa & Wellness Practice Start-Up Guide

The MedSpa Society’s Little Black Book of Vendors & Resources