In this episode of The Cash Pay Podcast, host Hillary Small breaks down what every aesthetics and wellness practice owner needs to know before building or redesigning a website. From planning and wireframing to compliance considerations and future-proofing, Hillary shares the essential steps that ensure your site becomes a true growth engine for your business.
You’ll learn why preparation is critical, how your site copy can affect your ability to advertise services like PRP and Stem Cells, and the must-have tracking tools that should be implemented from day one. Hillary also walks you through the professional website build process—from structure to design to development—and explains how to set your site up for SEO, easy updates, and measurable ROI.
If you’re ready to make your website more than just an online brochure and turn it into a powerful driver of new patients and revenue, this episode will give you the clarity and confidence you need.
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Learn More & Connect:
Website: www.themedspasociety.com
Instagram: @medspasociety
Connect With Hillary: hillary@themedspasociety.com
Free Tools & Resources to Grow Your Business:
• MedSpa & Wellness Practice Start-Up Guide
• The MedSpa Society’s Little Black Book of Vendors & Resources