
How do you simplify complex ideas without dumbing them down?
In this episode, Bilshan Nursimulu speaks with Ranjana Hoolash-Foogooa, CEO of Sphere Media and President of the Association of Communication Agencies of Mauritius, about how to make sophisticated messages land — whether you're in court, pitching investors, or managing a rebrand.
From courtroom arguments to social media campaigns, they explore:
🔹 The “curse of knowledge” and why messages often miss the mark
🔹 How to simplify without oversimplifying
🔹 Strategies to stop the scroll and capture attention
🔹 How to adapt communication in high-stakes moments
🔹 Lessons from a viral “Eat for Free” campaign
🎙️ Featuring insights from marketing, law, and leadership — this is a must-watch for anyone in business who needs to persuade, present, or pitch.