How do you build trust in a world where proof matters more than promises?

In this episode of The Caring Economy, we sit down with MeiLin Wan, VP at GenuTrace, to explore how DNA technology is revolutionizing transparency in fashion, agriculture, and global supply chains. From verifying organic cotton to holding brands accountable for their sourcing claims, MeiLin shares how traceability is no longer a luxury—it’s a necessity.

Tune in to discover how science, sustainability, and ethics intersect—and why traceability is quickly becoming the gold standard for purpose-driven business.