Meet the farm girl who took on Wall Street then found her purpose and passion in senior care! This weeks CAREpreneur is Wendy Rickenbach-Barclay, the Owner of CarePatrol Sarasota and Town Square of Sarasota. Wendy spent 18 years on Wall Street as a senior executive and after the 2008 great financial crisis, she found herself at a crossroad.
She was introduced to a franchise broker who really challenged her to examine what she wanted her legacy to be by envisioning herself as a little 85 year old lady in a rocking chair reflecting on her past accomplishments. What would she want her story to be? After months of reflection, Wendy realized she has always been 100% commission based.
She's always had to hustle to earn a living. However, this time she wanted to do something that had a direct impact in other peoples lives.
Having been very involved with her church and singing in the choir she always found herself surrounded by what seemed like 50 grandparents. It turns out she had a real passion for helping seniors find joy. Ultimately, she purchased a CarePatrol franchise and moved to Sarasota, Florida to pursue her dreams.
Wendy has been an industry leader in the referral and placement industry. She is Nationally recognized as a thought leader. She is a Nationally certified dementia trainer, she is a certified dementia practitioner, a Certified Care transition fellow, she is also credentialed in Montessori programming and more.
She has served as the Chair of the Venice Chamber Senior Resource Group, Served on the board of the Sarasota County Aging Network, served on the board of Manatee county aging network and more. She and her spouse purchased Five Star Painting of Sarasota and have since brought on their son to run day to day operations of this business.
Seeing all the gaps in the senior care industry Wendy decided she needed to go bigger! So, she and a colleague made the decision to open Town Square, the newest and most innovative adult day program in the United States, which is already receiving National attention.
The first location in Florida is slated to open in December 2021 in the Palmer Ranch area. Stay tuned to learn more as Wendy pursues her entrepreneurial dreams!
#seniorcare #adultdaycare #entrepreneur
___________________________
TIMESTAMPS
0:00 - Intro
2:34 - Farm Girl to Wall Street High Life
6:41 - Exploring New Opportunities
7:45 - Purchasing a CarePatrol Franchise
8:45 - Moving to Sarasota to Open CarePatrol
12:07 - Hustler Mentality
13:45 - Taking Next Step into Adult Day Care
15:01- Why Adult Day Care?
17:58 - Town Square Experience for Seniors
18:45 - Adult Day Care Benefits
20:03 - Goals
21:15 - Advice to Entrepreneurs
21:35 - Growing CarePatrol to the Top
22:49 - Town Square Tours
23:43 - Outro