In this episode of the CAPB Podcast, Laura Gardner, co-founder of Purendure, shares her journey from military service to entrepreneurship. She discusses the challenges of creating a natural energy gel product, the importance of branding and the lessons learned along the way. The conversation also touches on the impact of social media and the significance of feedback in product development. Laura emphasises the need to remember one's purpose in business and the excitement of future possibilities for Purendure.Chapters00:00 Introduction and Background02:34 Military Experiences and Highlights05:31 Transitioning from Military to Civilian Life08:32 The Birth of Pure Endure11:42 Challenges in Product Development14:41 Branding and Marketing Insights17:30 Lessons Learned in Business22:01 Navigating Product Development Risks26:28 The Emotional Journey of Launching a Product29:22 The Importance of Personal Touch in Branding32:16 Future Aspirations and Market Expansion37:11 The Joy of Running and Community Engagement42:09 Advice for Aspiring Entrepreneurs