Balancing a Seven Figure Candle Business AND a Podcast? | Real Talk About Priorities & Distractions

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The Candle Couple Podcast

Katie Roering

28 episodes

6 days ago

Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 9 employees. So how did we do it? Welcome to the candle couple podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.

Entrepreneurship

Business

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All content for The Candle Couple Podcast is the property of Katie Roering and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Balancing a Seven Figure Candle Business AND a Podcast? | Real Talk About Priorities & Distractions

The Candle Couple Podcast

31 minutes 59 seconds

1 year ago

Balancing a Seven Figure Candle Business AND a Podcast? | Real Talk About Priorities & Distractions

Welcome to The Candle Couple Podcast, where we spill the tea on how we scaled our e-commerce brand, Fontana Candle Co., from a basement hobby to a nationally recognized seven figure business in just 4 years. As founders Katie and Eric Roering, we understand the struggles of growing a brand and we're here to share our experience and tips to help you do it too. We've gone from selling candles at craft shows and maker markets to running a successful online business with 11+ employees supporting not only our family but also 12 others. In this episode, we dive into the nitty gritty of our journey and discuss the importance of focusing on what truly matters in order to scale quickly. Trust us, we've learned this lesson firsthand. Join us as we reflect on the most challenging year yet for our business and share how we pushed through it all. So if you're ready to learn how to grow your own seven figure candle business (or any business for that matter), hit that play button now! Don't forget to like, subscribe, and leave a comment below with your biggest takeaway from this episode. Let's light up those sales together! Timestamps: 1:06 Our business needed us more than we need this podcast 2:40 We moved to a 6500 sq ft facility, doubling our size 4:40 Cash flow got really tight in Q3. Growth consumes cash 8:30 We invested heavily this year and took big risks 9:50 Pros/Cons of using a Co-manufacturer 11:20 The year of custom packaging 12:40 Barriers to entry are low, but now we see how funding truly helps scaling 15:00 You're never off. Losing knowledgeable employees 16:50 Managing a 7 figure candle business: experience matters now 19:50 Should we spend time doing this podcast?! 20:40 Broaden your circle for new ideas and ask for help! 23:00 Data driven decisions 27:00 Focus on quality and building processes 30:00 Goals for 2024 Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.