In conversation a dynamic leader, Jennifer Leger, beaming in from Moncton New Brunswick. She is Co-Founder of QUBER who is empowering women to gain financial Independence through good money management. QUBER is an app designed to guide and maintain people on their money saving journey, and specifically to build the habit of saving money. It takes a gamified approach to help people be more mindful about spending and intentional about saving. QUBER uses the same behavioural science used to make us buy, to motivate saving. It offers a community of like-minded individuals, gamification and rewards along the way to make it easy for users to regain control of their personal finances and achieve goals.  Jennifer is a thought leader with over 15 years combined experience in leading-edge technology for the gaming, health, and finance industries. Her industry experience, vast network of industry and academic experts, along with her keen interest in behavioural economics and customer experience has helped shape the design and development of the QUBER platform. In this episode Jennifer shared how she came up with the idea to start the business; the importance of being user centric as you grow and scale your start-up; and why it is necessary to have financial literacy from a very early age.  Enjoy this episode! To have your questions and stories featured in future episodes head over to the show website: https://ireniaroussel.org/canadian-side-hustle-business-podcast/  Your feedback is very important to me, so remember to follow,  rate and review this podcast on Apple Podcasts. The Canadian Side Hustle & Business Podcast was produced by Irenia Roussel including all branding, social media and artwork.