The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
All content for The Campaign | A Marketing Podcast by 97th Floor is the property of 97th Floor and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
Reddit Listening: Turn Audience Problems into Content w/ Kiersten Gaffney, Deep Tech CMO Advisor
The Campaign | A Marketing Podcast by 97th Floor
37 minutes 45 seconds
2 months ago
Reddit Listening: Turn Audience Problems into Content w/ Kiersten Gaffney, Deep Tech CMO Advisor
Most B2B marketers are missing a goldmine of audience insights hiding in plain sight. While everyone flocks to LinkedIn, 68% of Reddit users aren't even on the platform—meaning there's a massive chunk of your audience having authentic conversations about their real problems elsewhere.
Deep tech CMO Kiersten Gaffney has cracked the code on mining Reddit for content that actually converts. In this episode, she reveals her systematic approach to turning Reddit threads into pillar content that resonates with technical audiences.
What You'll Learn:
The Reddit advantage: Why Reddit conversations are more honest and actionable than other social platforms
Kiersten's listening workflow: Her exact process using tools like Octolens to track keywords across Reddit, Hacker News, and other platforms
AI-powered content creation: How she uses Claude and ChatGPT strategically—one for research, one for writing—to turn insights into content
The 70% success rate formula: Her systematic approach that delivers results 7 out of 10 times
Technical audience secrets: Why developers and engineers hate being sold to and how to market to them authentically
Resources:
Attend a free 60-minute live demo with Kiersten on September 12, 2025 to see her whole in-depth process for transforming tiny insights into incredible content.
Register here: https://maven.com/p/a3bef8/turn-dev-complaints-into-content-gold-with-ai
Request a free AI Audit: https://97thfloor.com/ai-audit/
Connect with Kiersten on LinkedIn: https://www.linkedin.com/in/kierstengaffney
Connect with Paxton on LinkedIn: https://www.linkedin.com/in/paxtongray/
Looking for an agency that'll be worth the investment? 97th Floor creates custom, audience-first campaigns that drive pipeline and conversions. Get started here: https://97thfloor.com/lets-talk/.
About Kiersten Gaffney: Kiersten Gaffney is a CMO advisor helping deep tech software companies build their marketing growth engines. She’s advised hundreds of founders from companies like Airbyte, DragonflyDB, and Codefresh to build systematic, measurable approaches to marketing.
Timestamps: 03:05 - Reddit's honest opinions vs. other platforms
07:23 - Keyword monitoring with Octalens tool
08:31 - AI analysis: Reddit threads to content ideas
20:55 - Director vs. directed: controlling AI tools
25:28
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
