The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
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The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
How to Turn AI Potential into Performance w/ Aby Varma, Founder and Principal at Spark Novus
The Campaign | A Marketing Podcast by 97th Floor
43 minutes 43 seconds
2 months ago
How to Turn AI Potential into Performance w/ Aby Varma, Founder and Principal at Spark Novus
CMOs are more optimistic about AI than ever—yet many organizations are still stuck at the starting line. In this episode, Aby Varma, founder of Spark Novus, joins us to share how marketing leaders can move from AI curiosity to meaningful adoption. Drawing on real-world examples from Fortune 500 companies, Aby reveals why asking “Can AI do this?” is the wrong place to start, how to build a strategy anchored in business value, and what cultural shifts are essential for lasting change.
If you’re a marketing leader looking to integrate AI into your team’s workflows without the chaos, this conversation will give you the mindset, frameworks, and practical steps you need.
What You’ll Learn:
The four mindset shifts CMOs must make to drive effective AI adoption.
How to align AI initiatives with your strategic “North Star” for maximum impact.
Proven ways to overcome internal resistance and build a culture of AI experimentation.
Resources:
FREE Content Consolidation Tools: https://97thfloor.com/articles/podcasts/how-to-consolidate-optimize-and-finally-see-seo-results/
Request a free AI Audit: https://97thfloor.com/ai-audit/
Join Spark Novus's Marketing AI Pulse Community: https://sparknovus.com/marketing-ai-pulse
Connect with Aby on LinkedIn: https://www.linkedin.com/in/abyvarma/
Connect with Paxton on LinkedIn: https://www.linkedin.com/in/paxtongray/
Looking for an agency that'll be worth the investment? 97th Floor creates custom, audience-first campaigns that drive pipeline and conversions. Get started here: https://97thfloor.com/lets-talk/.
About Aby Varma: Aby is the founder and principal at Spark Novus, transforming marketing through AI, digital, content, and brand strategies. He aligns marketing, sales, and product teams to drive brand positioning and demand activation. Known for his strategic vision and energy, Aby builds inclusive, high-performing teams.
He advances AI in marketing through the 'Marketing AI SparkCast' podcast and as the founder of the Marketing AI Pulse and Future Crafters communities. Aby is a member of the Forbes Communication Council.
Timestamps: 02:51 - Why "Can AI do this?" is the wrong question
06:22 - Enterprise case study: asset management vs. cold pr...
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
