The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
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The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
How to Blend Brand, Behavior Data, and AI to Win in Modern Marketing w Adam Gunn, VP of Brand at Fullstory
The Campaign | A Marketing Podcast by 97th Floor
45 minutes 1 second
4 months ago
How to Blend Brand, Behavior Data, and AI to Win in Modern Marketing w Adam Gunn, VP of Brand at Fullstory
Clicks aren’t enough. Today’s marketing funnels need to account for real user behavior, changing customer journeys, and how people find and interact with your brand in AI search engines.
In this episode, Adam Gunn, VP of Marketing at FullStory, joins 97th Floor CEO Paxton Gray to break down what a modern, optimized funnel really looks like. You’ll hear how to identify friction points, rethink old metrics, and build digital experiences that work for both humans and AI.
What You’ll Learn:
How to use behavioral data to diagnose funnel issues
Where AI is changing what marketers should track (and ignore)
Which metrics actually matter—and which ones are misleading
Why your site needs to be ready for AI agents, not just users
Adam Gunn is the VP of Marketing at FullStory, a behavioral analytics platform that’s changing the way teams understand and act on user behavior. He brings a unique perspective around data, storytelling, and how marketing teams can evolve alongside AI.
Resources:
Request a free AI Audit: https://97thfloor.com/ai-audit/
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamgunn
"The future is customer-based agents surfing our website. Historically we've built all of our experiences for humans, but agents are often going to be now going out and doing business on our behalf... we'll have to build web experiences that serve the good traffic."
About Adam Gunn: Adam Gunn is the VP of Marketing at FullStory, a behavioral analytics platform that’s changing the way teams understand and act on user behavior. He brings a unique perspective around data, storytelling, and how marketing teams can evolve alongside AI.
Timestamps: 02:35 - From Disney animator to marketing leader 06:51 - Creative skills in the boardroom 13:08 - "Rage clicks" and user frustration signals 23:44 - AI reality check vs. hype 31:47 - Reactive vs. proactive analytics 41:53 - Stay nimble for industry changes
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
