The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
All content for The Campaign | A Marketing Podcast by 97th Floor is the property of 97th Floor and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
How Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt
The Campaign | A Marketing Podcast by 97th Floor
30 minutes 42 seconds
5 months ago
How Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt
If you’ve maxed out LinkedIn and squeezed all you can from Google, it’s time to expand. But launching a new channel can spike your acquisition costs — and if you’re not careful, it can drain resources, distract your team, and underdeliver.
97th Floor CEO Paxton Gray is joined by Ryan Nelsen, CMO at StackAdapt, to break down a proven approach to evaluating, launching, and scaling new marketing channels without breaking what’s already working.
You’ll learn how top B2B teams de-risk new channel bets, validate faster, and build toward real, repeatable pipeline.
This episode is for you if:
You’ve hit a ceiling on your current channels
You’re under pressure to drive more pipeline, fast
Your past channel tests didn’t pay off
You need a clearer framework to evaluate new opportunities
You want to scale without wasting budget or losing focus
https://www.linkedin.com/in/ryanelsen
Timestamps:
00:19 - Introduction to The Campaign Podcast
03:29 - What is StackAdapt
11:20 - Synergy Between Different Ad Channels
17:34 - The Coinbase Super Bowl Ad Success
19:42 - Digital Out-of-Home Advertising Trends
25:09 - AI's Impact on Video Creation Costs
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
