The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
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The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant
The Campaign | A Marketing Podcast by 97th Floor
39 minutes 41 seconds
6 months ago
AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant
Ready or not, AI is about to radically reshape our work and our lives.
Over the next decade the stuff of sci-fi movies will be just another Tuesday.
For CEOs and CMOs, understanding these changes and preparing now is critical.
This isn’t just about adopting new technology—it’s about rethinking the fundamentals of how your business will function in an AI-driven world.
Understanding how AI will impact everything from SEO to advertising enables CMOs to create marketing strategies that can outlast any changes headed this way.
What You’ll Learn:
The large-scale economic shifts AI will cause in the next decade
What CEOs and CMOs need to prioritize today to stay competitive
How CMOs can drive the full adoption of AI in their marketing teams
Resources:
https://97thfloor.com/articles/podcasts/ai-is-rewriting-the-economy-what-cmos-ceos-must-do-to-survive/
https://www.linkedin.com/in/marie-haynes
Google Agent Development Kit
"An agent is an AI tool that can do things for you, that can take action for you... agents can draw on your memory of what it knows about you in order to help you do things." - Marie Haynes
Timestamps:
08:51 - What AI agents actually are beyond simple automation
18:16 - Google's agent-to-agent protocol announcement
26:28 - How agents will disrupt Google's entire business model
31:10 - Why businesses should start preparing now for the agent economy
39:35 - The future of SEO when AI handles basic optimization
43:46 - Brain-computer interfaces and what comes after agents
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
