The Money Making Expert EXPLAINS The DARK Personal Brand Secrets For Building An Audience That Buys!

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/a6/df/81/a6df81a0-9351-b489-6fa3-72034b413336/mza_17233162603660997571.jpg/600x600bb.jpg

The Calum Johnson Show

Calum Johnson

156 episodes

1 week ago

99% of people are stuck doing something they do not truly care about, chasing a career path that does not maximize their potential. I left my 9-5 job to go all in on this podcast. Now, I have conversations with people who are fearlessly pursuing their passion in the world. On this podcast, we share the stories of people that made bold moves, chose the untraditional path and won. Going all in on yourself and the things you care about can be intimidating. Lets go on this journey together, welcome to The Calum Johnson Show

Entrepreneurship

Business

RSS

All content for The Calum Johnson Show is the property of Calum Johnson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/19787529/19787529-1696205181110-64187cad68014.jpg

The Money Making Expert EXPLAINS The DARK Personal Brand Secrets For Building An Audience That Buys!

The Calum Johnson Show

2 hours 10 minutes 29 seconds

4 months ago

The Money Making Expert EXPLAINS The DARK Personal Brand Secrets For Building An Audience That Buys!

Get Our New "Stay Delusional" Merch now: https://bit.ly/StayDelusionalTwo

Click the link https://your.omnisend.com/19O976 to sign up for a free account and get 30% off for your first 3 months!

Check out Notion, the best AI tool for work, right now at https://notion.com/calumjohnson

Get a free Sample Pack of LMNT’s most popular drink mix flavors with any purchase at https://DrinkLMNT.com/calumjohnson

https://www.instagram.com/calumjohnson1/

https://x.com/calum\_johnson9

Patrick Dang: @patrickdang

Timestamps

00:00 Intro

04:14 “Content is not fun if you’re not making money”

06:19 Patrick’s BREAKING POINT: "I had $200 left, no job, total failure"

08:46 The *one insight* that changed everything

10:39 How he made $1K in 30 days (after 12 months of trying)

14:10 This is what kept him going when *everyone else quit*

17:41 Proof that you DON’T need a big audience to make money

19:18 The 3-step framework for building a profitable personal brand (2025 + beyond)

21:12 Why AI is the CHEAT CODE in 2025 (the real use case)

24:34 Most people are using ChatGPT *WRONG* (do this instead)

27:25 Live demo: how to use ChatGPT to find your perfect business idea

31:40 AI as your coach: how to test and improve your niche FAST

34:55 Patrick builds a business idea + grand slam offer in real-time on Chat GPT

43:17 The truth about online business models (pick the one that fits YOU)

54:39 Create vs. Sell — the NEW personal brand approach!!

58:21 Lead Gen 101: how to get your first high-ticket client in 14 days

1:03:20 How to build a client-getting funnel (even with 0 followers)

1:06:50 3 secrets to make people care about your content

1:10:40 Patrick’s “storytelling system” to get fans, not just views

1:14:42 Why YOU are the niche (and how to stand out instantly)

1:19:33 Dark Psychology of Sales: The Pain-Dream Gap

1:24:11 How to raise your prices without losing sales

1:28:45 This 1 belief is what holds most creators back

1:32:10 What life feels like after you build a successful personal brand

1:40:20 – How to go from stuck to confident: Rewiring your mindset for sales

1:49:13 – This is the key reframe for getting better at sales

About the Guest

Patrick Dang built a profitable personal brand from scratch after quitting his tech sales job and hitting rock bottom. With over 300K YouTube subscribers and building a life of financial freedom in online sales, he now teaches everyday people how to turn their knowledge into income. In this complete masterclass, he breaks down his 3-step framework for building a multi-six figure personal brand in 2025 (in just 60 days!), how to use Chat GPT to accelerate every step, and the dark psychology of making your first sale. If you're stuck in your job or business and want to build your own path to freedom in this new era of AI, this is the episode to watch.