The Master Storyteller EXPLAINS How To Build A $1M Brand, Not Just A Business! (5 Step Framework!)

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The Calum Johnson Show

Calum Johnson

156 episodes

1 week ago

99% of people are stuck doing something they do not truly care about, chasing a career path that does not maximize their potential. I left my 9-5 job to go all in on this podcast. Now, I have conversations with people who are fearlessly pursuing their passion in the world. On this podcast, we share the stories of people that made bold moves, chose the untraditional path and won. Going all in on yourself and the things you care about can be intimidating. Lets go on this journey together, welcome to The Calum Johnson Show

Entrepreneurship

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Entrepreneurship

Business

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The Master Storyteller EXPLAINS How To Build A $1M Brand, Not Just A Business! (5 Step Framework!)

The Calum Johnson Show

1 hour 41 minutes 42 seconds

6 months ago

The Master Storyteller EXPLAINS How To Build A $1M Brand, Not Just A Business! (5 Step Framework!)

Try Riffusion: https://bit.ly/CJRiffusionJoin Your First Dollar https://bit.ly/YourdollarTry Notion for free https://notion.com/calumjohnsonOur Merch drops soon! Be 1 of 50 to get EXCLUSIVE ACCESS: https://bit.ly/StayDelusional2 Follow Us!Instagram: https://www.instagram.com/calumjohnson1?igsh=MTdzbHI1b3c1b2dmag== Twitter https://x.com/calum_johnson9?s=21 Kane Kallaway https://www.instagram.com/kallaway?igsh=MWpsbHViNmt2YXh6dg==Kallaway's YouTube: https://www.youtube.com/@UCg5WjzrwxRRUUDf7WHKPzsA Watch our first episode with Kallaway to hear his blueprint on going viral with short form content: https://youtu.be/dB8ZG_PsAps?si=f19ce6p6nbUaiOtF00:00 Intro 02:08 The Content-Attention blueprint will save you pain! 03:50 This is why no one buys from you!10:44 How to identify your WHO 24:32 Sell personal solutions!29:18 The blueprint to get your ideal customers to notice you!37:03 Storytelling is the most important skill in business46:39 How to become a master storyteller (its painfully simple!)50:20 2 aspects of PERFECT storytelling content. 56:25 The invisible elements of storytelling 1:02:15 Framework to structure videos for engagement. 1:07:12 How to create a compelling hook1:13:11 Consistency is not enough 1:16:27 You must survive the Dip! (Here is how!)1:25:06 Why you MUST build an offer 1:28:40 The easiest way to launch your offer1:35:42 How to get ideas for your product. About the video Today’s guest is Kane Kallaway. He’s a content guru with over 1M followers and 1 billion views in under 2 years. Kallaway is my go to guy for anything related to branding, storytelling and building impactful audiences FAST