The Man Who Told A Million Stories: How To Tell Stories That Sell (Step‑by‑Step Guide!)

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The Calum Johnson Show

Calum Johnson

156 episodes

1 week ago

99% of people are stuck doing something they do not truly care about, chasing a career path that does not maximize their potential. I left my 9-5 job to go all in on this podcast. Now, I have conversations with people who are fearlessly pursuing their passion in the world. On this podcast, we share the stories of people that made bold moves, chose the untraditional path and won. Going all in on yourself and the things you care about can be intimidating. Lets go on this journey together, welcome to The Calum Johnson Show

Entrepreneurship

Business

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Entrepreneurship

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The Man Who Told A Million Stories: How To Tell Stories That Sell (Step‑by‑Step Guide!) | Matt Dicks

The Calum Johnson Show

1 hour 5 minutes 28 seconds

4 months ago

The Man Who Told A Million Stories: How To Tell Stories That Sell (Step‑by‑Step Guide!) | Matt Dicks

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Timestamps

00:00 Intro

01:12 The TRUTH about why storytelling is so important for entrepreneurs!

07:46 The science behind why stories WORK

10:19 “Nothing sells like a story” (real business examples)

15:04 Why charisma is a MYTH (it’s all about CRAFT)

18:30 Can storytelling be TAUGHT?

21:13 How to become a master storyteller (find your 5 second moment)

26:14 This is where you go wrong with your story

33:57 How to locate YOUR life-changing story moments

36:18 The fire swallower story (an amazing “aha!” example)

41:12 The power of emotional storytelling

44:30 How Steve Jobs used storytelling to build the biggest tech company in the world

46:06 Step 1: Find your ending (aka the \$1M 5‑second moment)

50:33 Step 2: Find your beginning (this creates the magic!)

55:11 Step 3: Master the middle (add suspense + keep attention)

59:55 Why suspense is the storyteller's secret weapon (Wordle principle)

1:01:47 The real reason to tell stories: be remembered forever

1:04:37 How to live out loud—and be truly known

About Matthew Dicks

Matt Dicks is a 58-time Moth StorySLAM champion, bestselling author of “Storyworthy,” and one of the world’s top storytelling coaches. In this episode, he shares a step-by-step masterclass on how to craft unforgettable stories that make people listen, connect emotionally with you, and ultimately buy from you. Whether you’re building a brand, selling a product, or trying to be heard—this framework will make you a master storyteller