Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away.
In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low.
I get it—you want to make it easy for retailers to buy from you. But the reality? A low MOQ can actually hurt your brand’s credibility, reduce your profitability, and make buyers hesitate before placing an order.
In this chat, we’re diving into:
- The biggest mistakes brands make when setting their MOQs (and why they’re costing you money)
- How wholesale buyers really think about minimum order requirements
- The psychology behind pricing and perceived value in retail
- Why a higher MOQ actually attracts better wholesale buyers
- The right way to set both your opening order and reorder minimums for maximum profit
- How to confidently increase your MOQs without scaring buyers away
If you’ve been playing small with your wholesale strategy, consider this your permission slip to level up and charge what your brand is worth.
Enjoy the chat!
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