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The Buyerside Chat
Kristin Fisher
88 episodes
4 days ago
Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!

Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.
Show more...
Marketing
Business,
Entrepreneurship
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All content for The Buyerside Chat is the property of Kristin Fisher and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!

Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.
Show more...
Marketing
Business,
Entrepreneurship
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Mastering Pinterest for Product Brands: A Chat with Marketing Expert Meagan Williamson | Episode 80
The Buyerside Chat
47 minutes 33 seconds
9 months ago
Mastering Pinterest for Product Brands: A Chat with Marketing Expert Meagan Williamson | Episode 80

In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:


  • The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibility
  • Tips for utilizing text overlays on Pinterest to help the algorithm identify your audience
  • The role of different marketing channels in discovery and customer engagement
  • Strategies for repurposing content across platforms
  • The importance of sustainable marketing strategies that don’t require constant hands-on involvement


Meagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! 


Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.

Enjoy the chat!


ABOUT MEAGAN: 

Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.


CONNECT WITH MEAGAN: 

Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisher

Join the FREE Pinterest Challenge HERE

Download the FREE Resource: Pinterest Image Guide


**Please note that Kristin may receive commission from the above referral links.



CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The Buyerside Chat
Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!

Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.