Fine-Tuning Your Collections: What (& When) to Launch

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The Buyerside Chat

Kristin Fisher

88 episodes

4 days ago

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!

Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

All content for The Buyerside Chat is the property of Kristin Fisher and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Fine-Tuning Your Collections: What (& When) to Launch | Episode 81

The Buyerside Chat

31 minutes 37 seconds

9 months ago

Fine-Tuning Your Collections: What (& When) to Launch | Episode 81

Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)?

With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED.

In this episode, you’ll learn about:

How to determine the ideal number of product launches for your brand
Timing strategies for delivering your product collections
Key insights into what your buyers truly need from you
Four questions to ask yourself when determining if a product idea is right for your line (and will add to your bottom line!)

This convo will really help you get inside the mindset of a buyer to bring more strategic thinking to your collection planning.

Enjoy the chat!

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