Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown. 

In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling, and bold, unforgettable design.

From her early days designing as a graphic designer turned wedding stationery designer to building a thriving wholesale brand, Amita shares how she infuses her Indian-American heritage into her art, how she navigates sourcing challenges (hi, tariffs!), and what it’s been like transitioning to a fulfillment center as she scales.

This one’s packed with honest lessons, creative process insights, and major permission to test, pivot, and grow in a way that feels aligned to YOU.

Let’s dive in.

What you’ll learn:

• How Amita blends her Indian heritage with Pacific Northwest vibes to create a distinct brand voice
• Why mugs were a wholesale nightmare for her, where she over-invested, and what product swaps worked better
• The mindset shift she’s embracing while scaling her biz (spoiler: it’s uncomfortable but worth it)
• How she evaluates what products to keep, cut, or pivot based on performance and gut instinct
• The truth about sourcing both domestically and internationally (and how tariffs are forcing change)
• Why transitioning to a fulfillment center is changing the game for her business
• The balance between creative spark and the business “grind”

ABOUT AMITA NAIR:

Amita Nair is the artist and founder behind Amicreative, a Washington-based studio known for vibrant, hand-illustrated stationery and gifts. Her work blends Pacific Northwest inspiration with details drawn from her Indian heritage, creating pieces that feel soulful, colorful, and bohemian.

Her greeting card designs have earned her a Louie Award. Beyond her own brand, she mentors artists in product development and licensing, sharing her journey of building a creative business rooted in story and soul.

Resources & Links:

Shop: www.shopamicreative.com

Portfolio: www.amitanairportfolio.com

Connect on IG! @amitanair

Interested in domestic product sourcing education? DM Amita on Instagram or visit her site for upcoming workshops.

LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?

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NEED STRATEGIC SUPPORT IN YOUR BUSINESS?

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