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The Buyerside Chat
Kristin Fisher
88 episodes
1 hour ago
Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!

Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.
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Marketing
Business,
Entrepreneurship
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All content for The Buyerside Chat is the property of Kristin Fisher and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!

Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/88)
The Buyerside Chat
Your Q4 Holiday Profit Plan: Focus, Flexibility & Less Hustle | Episode 99

Let’s talk about how NOT to burn yourself to a crisp this Q4.


If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you’re a product brand or an independent retailer, it’s game time. Here’s the thing: Q4 doesn’t just reward great strategy, it exposes the cracks. It amplifies what’s working and what’s definitely not.


In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year.


I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy.


Whether you’re riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process.


Here’s what we’re diving into:

  • Why Q4 magnifies what’s working (and what’s not)
  • The biggest mindset shift I want you to make this season
  • How to audit your promos and marketing to align with what’s actually selling
  • What metrics you need to track post-Cyber Monday (and why!)
  • Tactical tips to protect your energy AND boost your revenue
  • What wholesale buyers are doing right now—and how you can support them
  • Why doing less but better is the vibe for the rest of the year


Whether you’re selling DTC, wholesale, or both, you’ll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet.


Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


NEED STRATEGIC SUPPORT IN YOUR BUSINESS?

1) Build out a sustainable strategy with the Goal Setting Workshop HERE

2) Explore private mentorship with Kristin HERE (limited spots available)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
1 week ago
38 minutes 46 seconds

The Buyerside Chat
A Brand Chat with Amita Nair of Ami Creative | Episode 98

Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown. 


In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling, and bold, unforgettable design.


From her early days designing as a graphic designer turned wedding stationery designer to building a thriving wholesale brand, Amita shares how she infuses her Indian-American heritage into her art, how she navigates sourcing challenges (hi, tariffs!), and what it’s been like transitioning to a fulfillment center as she scales.


This one’s packed with honest lessons, creative process insights, and major permission to test, pivot, and grow in a way that feels aligned to YOU.


Let’s dive in.


What you’ll learn:

  • How Amita blends her Indian heritage with Pacific Northwest vibes to create a distinct brand voice
  • Why mugs were a wholesale nightmare for her, where she over-invested, and what product swaps worked better
  • The mindset shift she’s embracing while scaling her biz (spoiler: it’s uncomfortable but worth it)
  • How she evaluates what products to keep, cut, or pivot based on performance and gut instinct
  • The truth about sourcing both domestically and internationally (and how tariffs are forcing change)
  • Why transitioning to a fulfillment center is changing the game for her business
  • The balance between creative spark and the business “grind”


ABOUT AMITA NAIR:

Amita Nair is the artist and founder behind Amicreative, a Washington-based studio known for vibrant, hand-illustrated stationery and gifts. Her work blends Pacific Northwest inspiration with details drawn from her Indian heritage, creating pieces that feel soulful, colorful, and bohemian.


Her greeting card designs have earned her a Louie Award. Beyond her own brand, she mentors artists in product development and licensing, sharing her journey of building a creative business rooted in story and soul.


Resources & Links:

Shop: www.shopamicreative.com

Portfolio: www.amitanairportfolio.com

Connect on IG! @amitanair


Interested in domestic product sourcing education? DM Amita on Instagram or visit her site for upcoming workshops.

LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


NEED STRATEGIC SUPPORT IN YOUR BUSINESS?

1) Build out a sustainable strategy with the Goal Setting Workshop HERE

2) Explore private mentorship with Kristin HERE (limited spots available)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
3 weeks ago
46 minutes 1 second

The Buyerside Chat
From Burnout to Alignment: My Year of Growth (& a big secret!) | Episode 97

It’s been one full year since I made the scary, bold, and totally aligned decision to close Bocu (my gift box business) and go all in on Kristin Fisher Coaching. In today’s episode, I’m getting VERY vulnerable on what the real transformation looked like after that decision... the personal and professional shifts, the mindset work, and the big, full-circle moment I’ve been holding close - until now.


This is not an episode about “burn it all down.”

It’s about what can happen when you stop overthinking, move through fear, simplify with intention, and lean into self-trust.


I’m sharing the messy middle, the lessons I didn’t expect, and the surprising outcome of letting go - even when something was still “working.”


If you’re standing at a crossroads in your business or life, or just craving permission to do things differently, then this one’s for you.


What you’ll learn in this episode:

  • Why overthinking is a giant time-suck (and how to stop doing it)
  • The truth about fear, and how it builds self-trust
  • How simplifying can actually amplify your impact and your success
  • Why success doesn’t have to feel like a constant grind (and how we can stop thinking that “hard work = success”)
  • How alignment actually fuels growth
  • That grief + gratitude can co-exist - and why it’s okay to mourn a good decision
  • The life-changing power of choosing your next chapter on purpose


Mentioned in this episode:

  • 2024 Episodes going behind the scenes on WHY I closed my own product based business:
  • Episode 70
  • Episode 71


Private Mentorship is VERY limited (listen to the end of the episode to hear why!)

If you’re ready to get support inside your own next-level growth season:

→ Head to kristinfishercoaching.com to learn more about private mentorship before limited spots close this November (or fill) - whichever comes first.

→ Or DM me at @kristinfishercoaching to chat and see what is the right fit for you!



LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


NEED STRATEGIC SUPPORT IN YOUR BUSINESS?

1) Build out a sustainable strategy with the Goal Setting Workshop HERE

2) Explore private mentorship with Kristin HERE (limited spots available)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
1 month ago
42 minutes 28 seconds

The Buyerside Chat
The Hidden Risks Hurting Your Product Biz | Episode 96

One missed forecast. One overstocked SKU. One supplier delay.

How much risk is really accounted for in your retail business strategy?


In this episode of The Buyerside Chat, we’re chatting about how to mitigate risk in your product-based business.


Whether you’re focused on DTC, wholesale, or a mix of both, the reality is: things still feel shaky right now. Costs are creeping up, tariffs are shifting, and consumer (and retailer) spending is cautious. And while you can’t control the economy, you can take a page from the corporate retail playbook to protect your biz (and your profits) from outside chaos.


In this episode, I’ll walk you through how retail buyers manage risk, what to actually look at when making strategic calls in your business, and how to avoid being the brand with a warehouse full of inventory and zero cash to show for it.


What you’ll hear:

  • The biggest risk hiding in plain sight in your business
  • How to remove emotion and think like a corporate buyer
  • My favorite “on order” strategy to protect your cash flow and profitability
  • What to do if one customer or supplier holds too much power
  • Signs you need to reduce your next buy (and how to pivot)
  • The #1 mindset shift that separates thriving brands from struggling ones


Mentioned in this chat:

Goal Setting Workshop

This is not your average workshop. You’ll get my personal planning spreadsheet (used with 1:1 clients + in my own product biz) and step-by-step videos to walk you through goal setting, inventory planning, and profitability forecasting. A game-changer if you're ready to lead like a buyer.

LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


NEED STRATEGIC SUPPORT IN YOUR BUSINESS?

1) Build out a sustainable strategy with the Goal Setting Workshop HERE

2) Explore private mentorship with Kristin HERE (limited spots available)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
1 month ago
40 minutes 10 seconds

The Buyerside Chat
How to Validate New Product Ideas Without Inventory Overload [REPLAY] | Episode 95

Have you ever invested in a product you were sure would fly off the shelves… only to be stuck with boxes of it gathering dust?


This happens to even the most seasoned brands - and yes, even in big box retail.

But the good news?


There’s a smarter way to spot your next best-seller without blowing your budget or taking on risky inventory bets.


This episode is a listener favorite from 2024, and I'm bringing it back right now because it’s more relevant than ever as you plan for your upcoming collections during an unpredictable retail landscape.


Let’s talk about how to test new product ideas in a low-risk, high-reward way.


Inside this episode of The Buyerside Chat, you’ll learn:

  • How to identify “white space” opportunities in your current product assortment
  • What your sales data is really telling you, and how to pair it with trend insights,
  • A proven framework to test and validate new product ideas without overbuying
  • What to do next when you spot a potential best-seller (hint: don’t wait a year to act)


Whether you’re designing your next collection, revamping your wholesale line, or simply trying to drive more revenue without burnout - this strategy will help you take action without adding risk.


Loved this episode? DM me on Instagram @kristinfishercoaching and let me know what you’re testing right now. I’d love to hear how you’re applying this strategy to your own product based business.

LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


NEED STRATEGIC SUPPORT IN YOUR BUSINESS?

1) Build out a sustainable strategy with the Goal Setting Workshop HERE

2) Explore private mentorship with Kristin HERE (limited spots available)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
2 months ago
29 minutes

The Buyerside Chat
From Capital Murder to Custom Rhinestone Suits: A Chat with Miranda Deaton of Velvet Outlaw | Episode 94

A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws.


Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression.


We dive into what burnout really looks like, the rollercoaster of building a brand that actually feels aligned, and what happens when you chase success… and end up somewhere you didn’t want to be.


This is a must-listen for any business owner who’s ever felt overwhelmed, creatively off-track, or unsure whether to keep pushing or pivot.


Miranda shares her own messy, magical middle and the mindset shifts that helped her realign with her purpose, get back to her creative roots, and rebuild a business that actually feels good.


What You’ll Hear:

  • How Miranda went from the courtroom to custom fashion design
  • The burnout that forced her to make a bold life change
  • Why listening to your intuition matters more than revenue goals
  • How she accidentally launched a successful pet accessory biz (and what happened next)
  • The expensive (and relatable) lessons she learned through wholesale
  • Why it’s okay to stop—even when something is going well
  • How she’s redefining success in year three of business


ABOUT VELVET OUTLAW:

Velvet Outlaw is a queer owned brand focused on sustainability and fringe! They upcycle clothing and rework each piece by adding chain stitching, fringe and/or rhinestones. A one person team and recently expanded the Velvet Outlaw brand to include Velvet OutPaws - a fringe pet bandana line!


Resources & Links

  • Shop Velvet Outlaw: https://velvetoutlaw.com/ 
  • Follow Velvet Outlaw on Tiktok: https://www.tiktok.com/@velvetoutlaw 
  • Follow Velvet Outlaw on Instagram: https://www.instagram.com/velvet.outlaw/
  • Follow Velvet OutPaws on Instagram: https://www.instagram.com/velvetoutpaws/ 


Enjoy the chat!



CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
2 months ago
39 minutes 49 seconds

The Buyerside Chat
Overcoming Fear of Success: Why You Might Be Holding Back | Episode 93

What if I told you aren’t feeling stuck because you don’t know what to do - you’re stuck because you’re likely scared of what happens when it actually works?


In this episode, we’re chatting about the role that we play in the success of our business - not as a guilt trip and not as pressure to “do more”, but as the mindset that wakes you up and reminds you that you hold the reins over your business results.


We dive deep into why success feels risky - more hustle, more visibility, more vulnerability - and why, sometimes, your greatest sabotage is your own fear of what you could become. But what if you leaned in instead of backing off?


Today, we’re exploring the mindset shift that changes everything:


- Taking radical responsibility without shame

- Spotting subconscious fear of success sabotaging your goals

- Why stepping up your game isn’t always easy, but it’s worth it

- Real strategies to face what you're avoiding, without burning out


Pull up a chair, let’s unpack this together.

Enjoy the chat!


CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
3 months ago
28 minutes 30 seconds

The Buyerside Chat
The Mindset Shift To Redefine Success (for YOU) | Episode 92

Feel like you’re deep in the mid-year haze, wondering what happened to all that clarity you had back in January?


This episode is your permission slip to hit pause, take stock, and redefine what success actually looks like for you right now.


In this solo episode, we’re chatting about why the halfway point of the year can feel so disorienting, and how to use it to your advantage. This is not about reviving those dusty goals you set in January. It’s about checking in, being honest with yourself, and making sure the goals you're chasing still actually feel right.


We’re walking through reflective prompts, redefining success (your version, not your competitors’), and realigning your business so it supports your life - not the other way around.


Your goals are allowed to evolve. And when you get clear on what matters most right now, you give yourself the freedom to finish the year feeling aligned, focused, and fulfilled.


Here’s what you’ll take away from this episode:

- Why “goal haze” happens mid-year and how to break through it

- How to redefine success based on your current season - not past expectations

- The difference between chasing shiny objects vs. following your intuition

- Journal prompts to reset your focus and get real about what’s working (and what’s not)

- How to set aligned, achievable goals for the rest of the year

- The importance of leaving space for the unexpected (hello dream opportunities!)


Mentioned in this episode:

The Goal Setting Workshop → https://kristinfishercoaching.com/goalsettingworkshop


Want more clarity and momentum for your biz? Grab the workshop and let’s reset the right way.


Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
3 months ago
37 minutes 36 seconds

The Buyerside Chat
Leveraging YouTube to Grow Your E-commerce Brand | Episode 91

YouTube feels...intimidating, right?


It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business?


This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase.

We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content.


Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they’re posted.


And spoiler: this isn’t about being a “YouTuber”. It’s about building strategic, evergreen content that drives long-term growth. 


In this episode, we talk about:

  • Why YouTube is an untapped goldmine for product-based businesses
  • How to humanize your brand and bring storytelling into your content
  • The secret to making content once and repurposing it everywhere
  • What YouTube’s algorithm actually favors (hint: it’s not perfection!)
  • How to plan and structure videos so they’re engaging and evergreen
  • Why creating a personal brand doesn’t mean being “the face” of your biz


ABOUT STEPHANIE:

Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers. 


Resources & Links

  • Follow Stephanie on Instagram: https://www.instagram.com/stephanielynnkase/
  • Stephanie’s Website: https://stephaniekase.com/ 
  • Stephanie’s YouTube Channel: https://www.youtube.com/stephaniekase 
  • Take the FREE YouTube Class! https://stephaniekase.com/youtubeclass


Enjoy the chat!



CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
4 months ago
42 minutes 25 seconds

The Buyerside Chat
[REPLAY] ONE Thing You Should Focus On Now To Prep for Faire Market | Episode 90

So here’s the deal.

This is a re-air of Episode 61 from May 2024, but trust me, it’s even more relevant now than when it first dropped.


With the Faire Summer Market just four weeks away, your time is precious. This episode is all about getting back to basics, and doubling down on what actually works. Because when your time is limited and your brain is fried, you don’t need more to-dos… you need better ones. Let’s get laser-focused on the one thing that will move the needle in your wholesale business this season.


The truth? Buyer budgets are tighter. Orders are more intentional. But the brands who are nurturing relationships—the ones who are showing up consistently and authentically? They’re the ones who will win this summer.


Tune in as I share what’s changed since last year, what’s still working, and the single best thing you can do to prep for this summer’s biggest sales opportunity on Faire.


What you’ll learn:

  • Why shiny-object syndrome is killing your momentum
  • The #1 strategy I recommend leading into Faire Summer Market
  • What nurturing buyers actually looks like in 2025
  • How to balance business growth with summer living
  • The right way to pitch (hint: it's not your first message)
  • A smarter, more human approach to buyer outreach


Resources To Support You:


  • Watch the FREE Faire Success Blueprint Workshop HERE


  • Prep for the next Faire Market with the FREE Faire Market Prep Planner. Download it HERE


  • Get inside the Faire Bootcamp Self-Study to get your brand market ready. Join HERE


  • Find out exactly what your buyers are looking for on Faire. Listen to the FREE Unlocking Faire Private Podcast HERE


  • Listen to Episode #59 on Pitch Strategy: https://podcasts.apple.com/us/podcast/a-wholesale-buyer-outreach-strategy-that-will/id1648564568?i=1000653887153


Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
4 months ago
32 minutes 56 seconds

The Buyerside Chat
Your No-Stress Game Plan for Faire Market Success

GRAB THE FREE MARKET PREP PLANNER HERE: https://kristinfishercoaching.com/marketprepplanner 


Faire Market is creeping up fast. And if you're already feeling the panic set in? This episode will give you a game plan to ditch the stress. 


In this episode, I’m laying out the exact 3-part plan I use with my VIP Faire Bootcamp students to prep for Faire Summer Market - without the stress, the burnout, or the 11th-hour scramble. You’ll leave this episode knowing what to focus on (and what to ignore) to make your Faire Market strategy more profitable and actually doable.


And yep—there’s a free six-week Market Prep Planner waiting for you that pairs perfectly with everything we talk about.


Here’s what you’ll walk away with:

  • How to reflect on past market data to avoid burnout and boost your results
  • The exact things to evaluate (your products, process, and energy!)
  • Why defining success upfront makes all the difference
  • Visibility + outreach strategies to get more retailers BEFORE market week starts
  • Why optimizing your Faire shop now is critical for conversions later
  • A better way to prioritize (so you’re not trying to do everything at once)


Get your FREE Market Prep Planner:

https://kristinfishercoaching.com/market-prep-planner


This 6-week planner includes checklists, prompts, and a full week-by-week strategy to streamline your prep and simplify your decision-making. It’s the exact resource I give my VIP Bootcamp crew—now available to YOU.


CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
5 months ago
25 minutes 18 seconds

The Buyerside Chat
From Dresses to Gift Boxes: A Buyer Chat with Co-Founders of Dare Gift Boxes

What happens when your business doesn’t go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you?


For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes, the answer was clear: they embraced the pivot.


In this episode, we dive into their incredible journey - how childhood best friends turned business partners transitioned from selling dresses to curating beautiful, thoughtful gift boxes. From navigating big business decisions to structuring a successful partnership, Rebekah and Colleen share an honest, real, and inspiring look at what it’s like to grow a product-based business.


If you’ve ever wondered what it’s like to build a business with a co-founder, scale corporate gifting, or pivot your brand without losing your identity, this episode is for you.


We chat about:

  • How Rebekah went from wedding photographer to fashion founder to gift box curator
  • Why listening to the market & your customers (not just your passion) is key to business success
  • The emotional challenge of pivoting a business you’ve poured years into
  • How to build a strong partnership that actually works 
  • The exact criteria they use to source products and choose brands for their boxes
  • Why brand storytelling, packaging, and communication are everything when pitching to a gift box company
  • How small brands can land their product in gift boxes


If you’re looking for an inside peek at what it takes to scale a gifting business, work successfully with a business partner, or attract gift box retailers, this is a must-listen.


👉 Want to pitch your product to Dare Gift Boxes? Listen to the full episode for insider tips on what they’re looking for!


Connect with Dare Gift Boxes:

  • Shop: https://daregiftboxes.com
  • Follow on Instagram: https://www.instagram.com/daregiftboxes


Enjoy the chat!



ABOUT REBEKAH & COLLEEN:  


Dare Gift Boxes creates thoughtful gift boxes that make sharing your appreciation with your team, clients, friends or family personal and easy.


Back in 2016, Rebekah founded a dress and gifting company called Virginia Dare Dress Co. Thanks to a little pandemic, the addition of Colleen, and their shared desire to help people feel connected, the brand evolved into Dare Gift Boxes.


CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

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5 months ago
41 minutes 48 seconds

The Buyerside Chat
Buyer Hotline! AMA: Collections, Buyer Pitches & Sales Reps

Want to leave me a Question for next quarter’s AMA episode (OR leave me a little podcast love note)?!

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Introducing… the very first Buyer Hotline Episode! Answering YOUR questions on product collections, pitching retailers & working with sales reps.


If you grew up in the late 80s/early 90s, you know that calling a hotline was the ultimate thrill. Radio contests, cheesy infomercials, you name it. Fast forward to 2025, and we're bringing those hotline vibes straight to your earbuds - but product based business edition. 


I opened up the line to you - my Buyer Insiders - and you delivered some amazing voice questions. I’m answering them LIVE on the podcast today, covering:


  • How to actually build a strategic product collection (beyond just throwing products on Faire)
  • How to confidently make the ask with retailers (without feeling like an awkward sales robot)
  • And... should you work with a sales rep? How do you even know if it's the right time?


This episode is packed with actionable advice because you deserve wholesale strategies that actually move the needle - without the guesswork or burnout.

So let's dive into the very first Buyer Hotline!


What you'll learn:

  • Why curation and "reason for being" matters more than ever when launching a product collection
  • A simple DM script to pitch retailers without feeling salesy
  • How to vet a sales rep (and why a bad one could mess with your brand reputation)
  • Why "failed" promotions or ideas might just be the best thing for your business growth
  • How to plan your next product collection strategically, not emotionally


Episodes referenced:

  • Episode 81: When (and How) to Launch a Product Collection
  • Episode 82: Understanding the Product Lifecycle to Boost Your Profitability
  • Episode 59: A Wholesale Buyer Outreach Strategy That Actually Converts


CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
6 months ago
31 minutes 34 seconds

The Buyerside Chat
How Storytelling Turned a Southern Family Recipe Into a Thriving Brand

What if your grandma’s recipe could become the foundation of a thriving business? That’s exactly what happened to today’s guest, MK Hennigan, founder of In The Curious Kitchen.


In this episode, we dive deep into MK’s journey from corporate retail sales to launching a gourmet food brand rooted in her Southern heritage. She shares how she turned a passion for storytelling, craftsmanship, and family recipes into a business that’s seeing massive wholesale growth - especially since implementing strategies from the Faire Bootcamp.


This chat is packed with inspiring takeaways for any product-based business owner looking to grow their wholesale revenue, refine their brand story, and take their business to the next level.


We chat about:

  • How MK transitioned from corporate retail to entrepreneurship and never looked back
  • The power of storytelling in building a strong product brand
  • How testing products at a farmer’s market led to a thriving wholesale business
  • The mindset shifts that helped her push through fear and scale with confidence
  • The game-changing strategies she learned in the Faire Bootcamp that led to a 47% increase in wholesale sales


ABOUT MK:  


With over 20 years of experience in corporate sales and marketing at a Fortune 5 company, MK Hennigan has turned her passion for culinary tradition and her love for Kentucky into something truly special. After perfecting her family recipes, she founded In the Curious Kitchen, a brand that celebrates the rich flavors and vibrant culture of the Bluegrass State.

Today, MK’s artisanal products are proudly featured in over 250 retail locations and have gained recognition through exciting collaborations with distilleries across Kentucky. Each product tells a story, blending heritage with innovation, and inviting you to experience a taste of Kentucky in every bite.

Visit inthecuriouskitchen.com to explore an array of delicious products, discover mouthwatering recipes, and dive into MK's blog. There, she shares captivating stories of her childhood in Frankfort, her travels, and the inspirations that fuel her culinary journey. Join her on this delightful adventure and bring a piece of Kentucky into your kitchen!



Use code CHAT20 for 20% Off In The Curious Kitchen: https://inthecuriouskitchen.com


Resources & Links

  • Shop In The Curious Kitchen: https://inthecuriouskitchen.com
  • Follow MK & In The Curious Kitchen on Instagram: https://www.instagram.com/inthecuriouskitchen
  • Join the Faire Bootcamp to optimize your wholesale strategy: https://kristinfishercoaching.com/faire-bootcamp


Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
6 months ago
49 minutes 46 seconds

The Buyerside Chat
3 Things The Best Faire Pages Have in Common

Register for the FREE Faire Success Blueprint Workshop happening LIVE on 4/28/25: https://kristinfishercoaching.com/faireblueprint 


The most successful brands on Faire have a few key things in common - and if you're not seeing the results you want, it’s probably because your page is missing one (or all) of them.


As a former corporate buyer, I’ve audited hundreds of Faire pages, and I can tell you with certainty: the best-performing shops have dialed in three core things. And today, I’m breaking them down for you so you can start seeing results—fast.


Inside this episode, we’re talking about:

  • The #1 mistake that’s costing you Faire sales (and how to fix it)
  • Why your imagery matters way more than you think—and exactly what to focus on
  • Pricing and MOQs: how to set them strategically so buyers take you seriously
  • The secret to optimized product listings that don’t just inform buyers—but sell to them


Whether you’re just getting started on Faire or your shop has been sitting stagnant for months, these simple changes can make a massive impact on your visibility, conversions, and actual sales.


Plus, if you want to go deeper into the exact blueprint for success on Faire, be sure to check out my FREE Faire Success Blueprint Workshop (link below).


Enjoy the chat!


✨ Register for the FREE Faire Success Blueprint Workshop HERE: https://kristinfishercoaching.com/faireblueprint 



CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
6 months ago
14 minutes 1 second

The Buyerside Chat
Wholesale MOQ Red Flags That Are Costing You

Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away.


In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low. 

I get it—you want to make it easy for retailers to buy from you. But the reality? A low MOQ can actually hurt your brand’s credibility, reduce your profitability, and make buyers hesitate before placing an order.


In this chat, we’re diving into:

- The biggest mistakes brands make when setting their MOQs (and why they’re costing you money)

- How wholesale buyers really think about minimum order requirements

- The psychology behind pricing and perceived value in retail

- Why a higher MOQ actually attracts better wholesale buyers

- The right way to set both your opening order and reorder minimums for maximum profit

- How to confidently increase your MOQs without scaring buyers away


If you’ve been playing small with your wholesale strategy, consider this your permission slip to level up and charge what your brand is worth.


Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
7 months ago
31 minutes 32 seconds

The Buyerside Chat
The 5-Step Quarterly Business Audit You Need to Be Doing

The new-year energy has officially worn off, and if you’re feeling like you’ve slipped back into old habits, you’re not alone. But before you spiral into a Q1 slump, let’s talk about spring cleaning your business—aka the quarterly reset you need to keep your business on track (and making money) all year long.


I swear by this process, and if you make it a habit, you’ll feel less overwhelmed, make smarter decisions, and actually enjoy planning for the next year instead of dreading it.


In this episode, we’re diving into:


> The 5 key areas you need to evaluate every quarter - from goals to inventory management to your marketing.

> Why forecasting (not goal-setting) is the real secret to growth

> How to spot product trends early (before you get stuck with inventory no one wants)

> The #1 marketing question you should be asking yourself regularly

> The easiest way to identify operational bottlenecks before they drain your time & money


And yes, we’re also talking about physically cleaning up your business—because a cluttered space = a cluttered mind.


Want to stop feeling behind and start running your business like the CEO you actually are? Hit play and let’s do this!


Mentioned in This Episode:

Goal Setting Workshop – Get clarity & set Quarterly and Annual financial + growth goals that actually work for your product based business.


Let’s connect! Get extra insights, tips, and resources when you join my email list. Sign up here.


Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
7 months ago
28 minutes 47 seconds

The Buyerside Chat
Boost Your Profit: Understanding Product Life Cycles | Episode 82

Welcome back to the Buyerside Chat! We're diving into the importance of the Product Life Cycle for your business and how it can impact your profitability, assortment balance, and overall strategy.


In this episode, you’ll hear:

  • What the Product Lifecycle is and why it matters for your business
  • The common mistakes brands make with their SKUs and collections
  • The three lifecycle buckets and how to apply them to your business
  • Tips on curating and editing your product assortment effectively using the Product Lifecycle strategy
  • How to leverage the product life cycle for better inventory planning, cost savings, and marketing strategies


We’ll chat through everything that you need to know about managing your product assortment to help you implement this strategy. The goal with these short conversations is to help you to become the buyer of your own business and make smarter, more strategic decisions.


Enjoy the chat!


RESOURCES:

Listen to Episode 81: Your Product Launches: When and How Much?! 



CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
8 months ago
23 minutes 45 seconds

The Buyerside Chat
Fine-Tuning Your Collections: What (& When) to Launch | Episode 81

Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)?


With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED. 


In this episode, you’ll learn about:

  • How to determine the ideal number of product launches for your brand 
  • Timing strategies for delivering your product collections 
  • Key insights into what your buyers truly need from you
  • Four questions to ask yourself when determining if a product idea is right for your line (and will add to your bottom line!)


This convo will really help you get inside the mindset of a buyer to bring more strategic thinking to your collection planning. 


Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
8 months ago
31 minutes 37 seconds

The Buyerside Chat
Mastering Pinterest for Product Brands: A Chat with Marketing Expert Meagan Williamson | Episode 80

In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:


  • The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibility
  • Tips for utilizing text overlays on Pinterest to help the algorithm identify your audience
  • The role of different marketing channels in discovery and customer engagement
  • Strategies for repurposing content across platforms
  • The importance of sustainable marketing strategies that don’t require constant hands-on involvement


Meagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! 


Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.

Enjoy the chat!


ABOUT MEAGAN: 

Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.


CONNECT WITH MEAGAN: 

Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisher

Join the FREE Pinterest Challenge HERE

Download the FREE Resource: Pinterest Image Guide


**Please note that Kristin may receive commission from the above referral links.



CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Show more...
9 months ago
47 minutes 33 seconds

The Buyerside Chat
Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!

Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.