Most messaging doesn’t fail because the idea is bad. It fails because it’s unclear.
In this episode, I break down a messaging framework to communicate your message clearly and effectively.
Timestamps:
00:00 Introduction: Why even experienced professionals struggle with marketing themselves
00:56 The high stakes of messaging—how the right words can win clients, funding, or even save a business
02:22 Why pre-communication strategy is critical: understanding the heart of your message before you share it
03:27 How to test if your message is clear: Why simplicity and avoiding jargon are non-negotiable
05:22 Structure your message into a clear story framework so it resonates and drives action.
06:53 What every message needs: A clear next step that guides your audience to take action
08:04 The 'Grandma Test': How to ensure your message is simple enough for anyone to understand
09:01 How our PR firm can help businesses refine messaging for visibility and growth
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Connect with Christie Bilbrey
http://www.christiebilbrey.com
LinkedIn: https://www.linkedin.com/in/christiebilbrey
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