Podcasting isn’t just a content channel—it’s a direct path to authority, high-value networking, and lead generation. But does it make sense for every business? In this episode, I break down who should start a podcast—and who shouldn’t—so you can make an informed decision before investing time and resources.
A well-executed podcast builds trust with a highly engaged audience, attracts qualified leads who are already interested in your perspective, and creates organic opportunities for partnerships and sales conversations. It also increases visibility in search engines, making it easier to get discovered by media, event organizers, and other industry leaders.
Timestamps:
00:00 Introduction to the benefits of podcasting
01:00 Establishing authority and search engine visibility
02:30 Audience engagement and loyalty in podcasting
04:00 The power of authenticity in podcasting
05:30 Podcasting as a lead generation tool
07:00 The networking benefits of having guests
08:30 How podcasting creates media and business opportunities
10:00 Who should consider starting a podcast
11:30 Business types that benefit most from podcasting
13:00 Local vs. national/global podcast strategies
14:30 Strategic considerations before launching a podcast
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts,click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Connect with Christie Bilbrey
http://www.christiebilbrey.com
LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
Create Your Buyer Persona: https://bit.ly/3H4Q2Hw