In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longer enough for executives to simply represent their company on LinkedIn—they must actively cultivate a personal brand, communicate thought leadership, and inspire a community around their vision.
Whether it’s tackling pain points, sharing behind-the-scenes stories, or showcasing their unique perspective, I break down specific approaches that make LinkedIn a vital platform for senior leaders in B2B to enhance visibility, credibility, and engagement with multiple stakeholders.
Timestamps:
00:00 - Introduction to the episode
01:04 - Why CEOs and founders need to develop personal brands and become thought leaders on LinkedIn to humanize their companies, shape industry narratives, and build legacy
02:04 - Qualities of effective leadership content on LinkedIn: boldness, vulnerability, inspiration, and storytelling
02:58 - Content ideas that stand out, including sharing opinions on industry news, behind-the-scenes insights, and meaningful stories that highlight product and service launches
04:01 - Discussing industry-relevant topics and sharing individual client stories to create relatable, granular content that connects with a broader audience
06:03 - Importance of creating content that appeals to multiple stakeholders, from press and partnerships to potential speaking engagements and media opportunities
07:06 - The visibility advantage: LinkedIn content as a driver for SEO and making executives more approachable to audiences
07:29 - Announcing a new LinkedIn content service designed specifically for CEOs and founders to create engaging and varied content with minimal time commitment
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Connect with Christie Bilbrey
http://www.christiebilbrey.com
LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
Create Your Buyer Persona: https://bit.ly/3H4Q2Hw