In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by attaching a specific goal for each story you share, so that it is memorable and resonates with your target audience while driving business growth.
I also cover some great places and ways to share your brand stories to maximize their value.
Timestamps:
00:00 – Introduction to the episode
00:55 – Overview of brand story strategy
02:09 – Start with the end in mind: set clear goals aligned with business strategy
03:15 – Know your audience: how to identify pain points and desired outcomes
04:48 – Build realistic next steps for clients in your story strategy
07:11 – The power of universal emotions in making brand stories relatable
08:23 – Craft simple stories for audience engagement and word-of-mouth potential
10:09 – Where to share brand stories
12:19 – The impact of podcast guesting as an accessible thought leadership tool
13:53 – Storytelling for team culture: embed values in company messaging
14:26 – Keynote speeches and crafting high-level stories to inspire audiences
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Connect with Christie Bilbrey
http://www.christiebilbrey.com
LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
Create Your Buyer Persona: https://bit.ly/3H4Q2Hw