In today’s episode, my guest is Ashley Mason, the founder of Dash of Social, a content marketing agency. We explore how social media can transform your brand, where business leaders should begin with personal branding, the role of humanized content, what no longer works, and areas to pay attention.
Ashley shares actionable advice on content pillars, avoiding social media burnout, and which platforms can help business leaders in B2B establish thought leadership and increase brand visibility.
Timestamps:
00:00 - Introduction to the episode and Ashley Mason’s background
02:33 - Ashley’s journey into content marketing and social media
04:12 - Where business leaders should begin with personal branding: Focus on content pillars and goals
05:45 - How to pick the right social platforms based on audience demographics
06:31 - Tips for maintaining consistency on social media to avoid burnout
08:09 - Importance of mixing personal and professional content to build trust
10:21 - Avoiding burnout: Batch content creation and focus on inspired content
12:50 - Quick tips for upleveling your LinkedIn presence
14:14 - Optimizing LinkedIn profiles: Headline, bio, and career history
17:14 - Metrics that matter: Why likes are a vanity metric
19:12 - The importance of “lurkers” and long-term social media impact
20:45 - Avoiding outdated strategies: Creative ways to keep engagement high on LinkedIn
22:11 - Hashtags on LinkedIn and other platforms: Do they still matter
24:45 - B2B on TikTok: How to make it work for business leaders
28:23 - Building a content bank for TikTok and creating searchable content
29:52 - Twitter (X) for personal branding: Industry-specific use cases
Key Takeaways:
Start with Clear Content Pillars: Before diving into social media, identify your content pillars—what you want to be known for. This helps focus your strategy and ensures your message aligns with your goals and target audience.
Consistency Over Frequency: Posting consistently, even just once a week, is more effective than trying to flood your audience with content. The goal is to establish a rhythm that your followers can depend on, which keeps you top of mind without burning out.
Humanize Your Brand: Personal content that shows the human side of your leadership is key to building trust. Sharing achievements, challenges, and personal insights makes your audience relate to you and, in turn, more likely to engage with your brand.
Metrics Beyond Likes: Focus on metrics that show deeper engagement, like comments, shares, and direct website traffic. These are more meaningful indicators of whether your content is resonating with your audience than likes alone.
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How to reach Ashley Mason
www.linkedin.com/in/ashleyjeanmason
www.instagram.com/dashofsocial
How to reach Christie Bilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting