In today’s episode, I share the top benefits of building a personal brand — why it’s worth the time and effort. I discuss examples you’ll recognize of brands that each evoke a unique emotional response to help you determine what you want your personal brand to communicate. I also explain the "invisible gap"—what happens when your online presence doesn’t match the expectations set by your reputation—and why this could be costing you valuable opportunities.
You’ll find out how to strategically craft a brand that resonates with your audience, attracts premium clients, and opens up new opportunities.
Timestamps:
00:00 - Introduction: Is building a personal brand worth it?
00:37 - Defining a brand: Insights from Alex Hormozi's presentation on brand outcomes
02:56 - The benefits of a strong personal brand: Premium pricing, opportunities, and more
05:04 - Why a strong personal brand speeds up sales and builds loyalty
07:30 - Understanding the "invisible gap" and its impact on missed opportunities
09:53 - The importance of consistent online presence and brand representation
Key Takeaways:
Charge Premium Prices: A strong personal brand allows you to command higher prices for your services, as clients associate you with a desirable outcome.
Increased Opportunities: When your brand is well-defined, opportunities will seek you out, reducing the need for constant outreach and positioning you as a go-to expert in your field.
Shortened Sales Cycle: With a recognizable brand, potential clients already trust and understand the value you offer, which speeds up the sales process and increases conversion rates.
Avoid The Invisible Gap: You risk losing potential business you didn’t realize was considering working with you. If you don’t have enough credibility and presence online that reflects your brand's values, expertise, and messaging, it can turn away prospects who considered working with you but perceive a disconnect between who you claim to be and what they see when they search for you online.
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Ways to Reach Christie Bilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey
Free guide: Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting